Be Caring, an industry leader in homecare services, has achieved notable recognition for our commitment to excellence and innovation. With prestigious awards such as the Leadership Culture Award from the Business Culture Awards and LaingBuisson Awards for Excellence in Homecare and Excellence in Supported Living in 2023, we've solidified our reputation as an award-winning organisation. We're dedicated to making a meaningful difference in the lives and communities we serve.

Job Title: Senior Bid Writer

Location: Yorkshire (with travel between Liverpool and North Tyneside)

Salary: £40-50k per annum

The Opportunity

We are on the search for a skilled Senior Bid Writer, proficient in creating compelling bids and persuasive copy across various platforms. This critical role is for a versatile writer and project manager who can seamlessly shift from detailed tender documents to engaging marketing content, embodying our values and mission in every word. If you have a flair for storytelling, a strategic mindset, and experience in navigating bid processes, this role offers a platform to showcase your talents and contribute to our growth.

Role Summary

As Be Caring's Senior Tender Writer you will be at the heart of our business development and communication strategies. Your expertise will not only drive the success of our tender submissions but also elevate our brand presence through powerful narratives and impactful messaging. This role demands a combination of forward planning, collaborative teamwork, and creative excellence.

Values Alignment

  • Be Kind: Create content that reflects our compassionate approach to care, fostering a sense of community and inclusivity.
  • Be Proud: Showcase our achievements and values through persuasive and dignified copy, amplifying the voice of an award-winning organisation.
  • Be the Best You Can Be: Continuously seek to elevate our proposals and content, embracing innovation and personal development.
  • Be Happy: Craft messages that convey the satisfaction derived from our services, promoting a positive image to prospective partners and commissioners.
  • Be Safe: Ensure all communications adhere to organisational policies, and standards, maintaining our reputation for trustworthiness.
  • Be Involved: Engage with colleagues across the organisation to gather insights and stories that enrich our bids and content.

Key Responsibilities


  • Work proactively with the central team and local teams, ensuring full engagement and participation in tender opportunities and submission.
  • Work collaboratively with Service Managers and local teams, fostering a culture of high performance and continuous improvement.
  • Provide insights as part of our central leadership team.

Manage Business Development Opportunities and Tenders

  • Craft compelling bid documents, ensuring alignment with client requirements and organisational goals.
  • Analyse opportunities, sharing critical information, highlighting risks and opportunities to facilitate informed decision-making on bid participation.
  • Lead the preparation and submission of bids, managing timelines, and ensuring adherence to all milestones from SQ/PQQ to ITT.

Content Creation and Management

  • Work with the Communications and Engagement team to develop captivating stories and news items for our website and other communications and marketing channels including social media.
  • Develop engaging and informative content for marketing materials, digital platforms, and social media, reflecting Be Caring’s values and achievements.
  • Maintain and enhance bid and marketing assets, including case studies, bid responses, and content libraries, ensuring relevance and accessibility.

Awards and Recognition

  • Identify and pursue awards and accreditations, managing submissions to enhance Be Caring's reputation and sector recognition.
  • Collaborate with teams across the organisation to gather compelling stories and evidence for award submissions.

Performance Management

  • Conduct thorough post-bid reviews, identifying areas for improvement in both content and process, aiming for continuous enhancement of our bidding strategy.
  • Regularly report on tender outcomes, marketing impact, and content engagement metrics, using insights to inform future strategies.

Additional Duties

  • Promote a culture of fairness and respect.
  • Undertake any reasonable duties as specified by senior management to meet business needs.
  • Contribute to the leadership and development of the organisation in line with our mission, vision, and values.

Knowledge and Skills

  • Proven experience in bid writing and content creation, ideally within the healthcare or social care sector.
  • Exceptional writing, editing, and communication skills, with the ability to tailor messages for different audiences.
  • Strong project management abilities, capable of meeting tight deadlines and managing multiple projects simultaneously.
  • Deep understanding of the tendering process and best practices in content marketing.
  • Proficiency in Microsoft Office and experience with content management systems.

Equal Opportunities Statement

Be Caring is an equal opportunity employer committed to diversity and inclusion. We do not discriminate on the basis of age, gender, gender identity or expression, sexual orientation, religion, ethnicity, race, nationality, disability status, or any other protected characteristic. We welcome applications from all parts of the community, particularly from underrepresented groups.

We reserve the right to close this position earlier than the stated deadline if we receive a sufficient number of qualified applications. Candidates are encouraged to apply early to ensure consideration.